AZ RU
Digital Marketing Specialist
Marketing
Full-time
from 3 to 5 years
Azerbaijan / Baku
Bachelor
 
  • Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns;
  • Design, build and maintain our social media presence;
  • Preparation plan and brief for SEO/SEM;
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs);
  • Identify trends and insights, and optimize spend and performance based on the insights;
  • Brainstorm new and creative growth strategies;
  • Plan, execute, and measure experiments and conversion tests;
  • Collaborate with internal teams to create landing pages and optimize user experience;
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate;
  • Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action;
  • Set up and optimize company pages within each platform to increase the visibility of company’s social content;
  • Moderate all user-generated content in line with the moderation policy for each community;
  • Create editorial calendars and syndication schedules;
  • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information;